Rather than returning to an online shopping site and finding all the items you previously added to your shopping cart still there, you’d see an empty basket. The web would be very frustrating without cookies, because the information that helps us easily navigate sites would be lost. If the cookie from your computer tells a website that you’ve visited before, then the site can enter your account details so you don’t have to remember and enter that information again. The next time you visit, your device checks to see if it has a cookie from that site and uses that data to log you back in, adjust your preferences, and otherwise speed up your browsing. When you visit a site that uses cookies, your device downloads a data file with information about the website. How do cookies work?Ĭookies track visits and clicks on websites. Marketers also use data collected by cookies to improve their products and provide a better service to their customers. This helps websites improve their performance and deliver better experiences to their visitors. Websites use the data and other info gathered by cookies to learn how people find them and how they navigate their sites. Personal informationĬookies can store personal information, such as the user account data and login information you use to access certain sites, your language preferences, your shipping address, and more. Cookies can store items you added to your shopping cart and keep track of cities and hotels you looked at on travel sites.

Websites use cookies to remember the pages you visited - on their site and also sometimes on other websites. These so-called third-party cookies aren’t necessary and can invasively follow you around the web.įirst-party cookies help websites store and remember important information, including: Previously-visited web pages Other cookies can track your browsing activity. We wouldn’t be able to use many parts of the web without them. Cookies let you stay logged in to websites, use them in your preferred language, navigate ecommerce sites with items saved in your shopping cart, and more.Ĭookies that help websites carry out critical functions are called first-party cookies. Websites use cookies to perform essential internet functions, like remembering who you are, maintaining your settings, remembering what you’ve clicked on, and more.

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